Target-account development
We define and research the companies most likely to need what you sell.
Outsourced business development
We create the conversations your sales team needs.
SMOC Group helps small and midsized companies find the right prospects, reach decision-makers, qualify opportunities, and book meetings across North America.
North AmericaMarket coverage
Human-firstPersonal outreach
QualifiedSales conversations
More pipeline without adding another full-time sales hire.
We prospect. You close.
What we do
A practical extension of your sales team.
Focused outbound support that turns your ideal-customer profile into real conversations.
Decision-maker identification
We map the right leaders, influencers, and contacts inside each account.
Outbound calling and follow-up
Personal, persistent outreach by phone and email that represents your brand properly.
Lead qualification
We uncover fit, priorities, timing, and interest before a prospect reaches your calendar.
Appointment setting
Qualified introductions booked directly with the right person on your team.
Simple weekly reporting
Clear visibility into activity, conversations, objections, and opportunities.
How it works
Built for momentum, not busywork.
No bloated playbooks or vague activity reports. We learn your offer, build the right list, start conversations, and keep improving based on what the market tells us.
- 01
Align
We get clear on your offer, ideal customer, market, and what makes a lead worth pursuing.
- 02
Build
We create the account list, identify decision-makers, and shape outreach that sounds human.
- 03
Engage
We call, follow up, qualify interest, and book the right conversations onto your calendar.
- 04
Improve
You see what is happening weekly, while we adjust targeting and messaging to improve results.
Why SMOC Group
Sales that feel human. Results that feel real.
Good business development is not about blasting a list with generic messages. It is about understanding the company, reaching the right person, asking better questions, and earning the next conversation.
SMOC Group gives growing companies a focused outbound function without the time, cost, and ramp-up of building one internally.
Who we help
Built for growing teams that need more conversations.
SMOC works best when the opportunity is real, but prospecting is inconsistent, under-resourced, or taking your best people away from closing.
Founder-led businesses
You are still carrying the sales pipeline while also running the company.
Lean sales teams
Your closers need more qualified conversations and less time spent building lists.
Companies entering new markets
You need a focused way to test a territory, vertical, or offer before hiring internally.
Industries
Different markets. The same need for better conversations.
Every engagement starts with your customer, buying process, and market. We shape the target list and outreach around how your industry actually buys.
Construction & Trades
HVAC & Building Services
Food & Beverage
Logistics & Transportation
Media & Creative Services
Professional Services
Manufacturing & Distribution
Technology & SaaS
Home & Commercial Services
Business Services
Our experience
Practical sales experience, applied to your market.
Our approach is shaped by more than 20 years of sales and business-development experience across consumer and B2B environments.
That experience covers the full conversation, from identifying the right account and opening the door to discovery, qualification, follow-up, and creating a credible next step. SMOC brings that discipline into a focused outbound function built around your business.
Ways to work together
Support matched to where your pipeline needs help.
Scope is shaped around your market, goals, sales cycle, and internal capacity.
Focused
Targeted Campaign
Test a new market, territory, service, or customer profile with a defined outbound campaign.
- Target-account development
- Decision-maker research
- Campaign outreach
- Results summary
Ongoing
Outbound Partnership
Add a consistent business-development function without adding another full-time hire.
- Continuous prospecting
- Calling and follow-up
- Lead qualification
- Weekly reporting
Flexible
Appointment Setting
Give your sales team qualified introductions while SMOC handles the front-end work.
- Prospect engagement
- Opportunity qualification
- Calendar coordination
- Meeting handoff
No one-size-fits-all package. We define the right scope during your discovery call.
Frequently asked
What to expect.
What does SMOC need from us to get started?
We begin with a working session covering your offer, ideal customers, existing sales process, target geography, common objections, and what makes a meeting worth taking.
Do we need to provide a prospect list?
No. SMOC can build the target-account list and identify the right decision-makers. If you already have a list, we can review and work from it where appropriate.
What counts as a qualified meeting?
We agree on the qualification criteria before outreach begins. Fit can include company profile, decision-maker role, relevant need, interest in a conversation, and any other criteria important to your team.
How will we know what is happening?
You receive straightforward reporting on activity, conversations, objections, market feedback, qualified opportunities, and meetings booked.
How quickly can outreach begin?
Timing depends on the scope and readiness of your materials. After alignment, we build the target list and messaging before outreach starts so the first conversations represent your business properly.
Do you guarantee a specific number of meetings?
No responsible partner can guarantee how a market will respond. We agree on the activity, targeting, qualification standards, and reporting, then improve the campaign using real feedback.
Start a conversation
Let’s see if SMOC can build your next opportunity.
Book a discovery call to talk through your market, sales goals, and where your team needs support.
Discovery call
30 minutes. No hard pitch.
A straightforward conversation about your goals, current outreach, and whether there is a fit.
Book your discovery call